Articles

• DIGITAL GOVERNANCE AND ELECTRONIC ADMINISTRATION IN CONTEMPORARY INDIA

  Aishwarya Sharma, Rudra Roshan

  01-07

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• ENVIRONMENTAL AWARENESS AND BEHAVIOURAL CHANGE IN COMMUNITIES

  Dr. G Suneetha Bai

  08-14

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• A COMPREHENSIVE REVIEW OF NANOTECHNOLOGY: MEDICAL IMPLICATIONS AND THERAPEUTIC APPLICATIONS

  Dr. Om Prakash

  15-19

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• MARKETING OF CREDIT CARDS: REWARD POINTS VS CASHBACK – WHAT DRIVES CUSTOMER ACQUISITION?

  Zahir Husain, Ms. Anjita Khandelwal

  20-25

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• INTEGRATING AI INTO HEALTH INFRASTRUCTURE: EFFICIENCY, DIAGNOSTICS, AND PATIENT OUTCOMES

  Barnali Mistri

  26-31

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• DEVELOPMENT AND CHARACTERIZATION OF NANOEMULSION-BASED TOPICAL GEL FOR ENHANCED DELIVERY OF ANTIFUNGAL DRUGS

  Ms. Rinkal Rustambhai Chaudhari

  32-37

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• IMPACT OF UPI AND MOBILE WALLETS ON CONSUMER PAYMENT BEHAVIOR IN INDIA

  M. Satya Sri

  38-44

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• UPI VS MOBILE WALLETS: A COMPARATIVE STUDY OF CONSUMER PAYMENT BEHAVIOR ACROSS METRO AND TIER-2 CITIES IN INDIA

  Dr. Ande Hari Hara Nath Reddy

  45-50

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• DATA - DRIVEN CRM STRATEGIES FOR CUSTOMER RETENTION IN E-COMMERCE

  Dr. Ranjitha P K

  51-55

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• ARTIFICIAL INTELLIGENCE IN FINTECH: BALANCING RISK MANAGEMENT EFFICIENCY WITH REGULATORY TRANSPARENCY

  P. Divya

  56-60

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• DIGITAL TRANSFORMATION LEADERSHIP: ROLE OF CEO VISION IN DRIVING TECH ADOPTION IN INDIAN MSMEs

  N.Anu

  61-65

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• HIGH ENTROPY ALLOYS

  Manish Sharma

  66-71

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• EFFECTIVENESS OF BANKING CORRESPONDENT MODEL IN LAST-MILE FINANCIAL INCLUSION: IMPACT ON RURAL HOUSEHOLD INCOME

  Dr. Kiran Kumar

  72-79

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• LEADERSHIP STYLES IN STARTUPS: IMPACT ON TEAM PERFORMANCE AND INNOVATION

  Varanasi Chinmoy

  80-87

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• COMMUNITY-LED INITIATIVES FOR CLIMATE ACTION AND SUSTAINABLE LIVING

  Dr. Archana Kantia Narania

  88-95

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• SIGNIFICANCE OF THE TEACHINGS OF RAMCHARITMANAS IN ELEMENTARY EDUCATION OF BIHAR: AN ANALYTICAL STUDY

  Dr. Amresh Thakur

  96-116

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