Articles

• A CRITICAL STUDY ON IMPACT OF PROMOTIONAL STRATEGIES BY TELECOM INDUSTRY ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO VIDHARBHA DURING 2021-2025

  Mukesh N. Sawarkar, Pradnya R. Salwatkar, Dr. Ajit A. Shringarpure

  1-10

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• A CRITICAL STUDY ON EFFECTIVE LEADERSHIP AS A FACTOR IN EMPLOYEE RETENTION IN HIGHER EDUCATION INSTITUTIONS OF MAHARASHTRA

  Pradnya R. Salwatkar, Dr. Ajit A. Shringarpure

  11-21

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• Heuristic Biases and Investment Decision-Making Among Retail Investors in the Indian Stock Market: The Roles of Risk Tolerance and Financial Literacy

  Sandeep Khanuja, Dr. Satnam Ubeja

  22-37

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