Articles

• THE RISE OF SHORT-FORM DIGITAL LITERATURE ON SOCIAL MEDIA: INNOVATIONS IN ACCESSIBILITY, CREATIVE EXPRESSION, AND READER ENGAGEMENT

  Dr. Saumya Godhwani

  1-3

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• MICRO-FINANCE & WOMEN ENTREPRENEURS: ANALYSING THE ROLE OF SMALL LOANS IN STARTING HOME-BASED BUSINESSES

  Dr. Rashmi Vyas

  4-17

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• THE END OF PAPER RECEIPTS: A STUDY ON THE ADOPTION OF DIGITAL INVOICING IN THE RETAIL SECTOR IN INDIA

  Dr. Rashmi Vyas

  18-30

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• AN OVERVIEW OF EMPLOYEE RETENTION IN MAHARASHTRA’S SELF-FINANCED EDUCATIONAL SECTOR

  Pradnya R. Salwatkar, Dr. Ajit A. Shringarpure

  31-38

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• A STUDY ON THE PERCEPTION AND ATTITUDE OF YOUNGSTERS TOWARDS STARTUPS AND ENTREPRENEURIAL CAREER CHOICES WITH SPECIAL REFERENCE TO VAPI REGION

  Maurya Ankit Sabhajit, Manish Ravishankar Mishra

  39-45

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• DIGITAL FINANCIAL LITERACY AND ITS IMPACT ON SPENDING AND SAVING BEHAVIOUR AMONG COLLEGE STUDENTS

  Sinha Romitraj Rajivkumar, Jha Satyam Subhash Chandra

  45-53

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• BRANDING AS A SILENT SALESMAN: A STUDY OF FEMALE CONSUMER PERCEPTION OF GUJARAT IN THE COSMETIC INDUSTRY

  Minu Choudhary

  54-59

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• PERFORMANCE ANALYSIS OF ATAL PENSION YOJANA IN INDIA SINCE ITS INCEPTION

  Patel Anjali Kalidas, Dr. Kedar Shukla

  60-66

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• IMPACT OF PRESENT PSYCHOLOGICAL FACTORS SUCH AS SELF-EFFICACY, STRESS AND EMOTIONAL INTELLIGENCE ON ACADEMIC SUCCESS AND CAREER READINESS AMONG COLLEGE STUDENTS

  Dr. Dipak M. Sanki, Kavya Vijayan

  67-88

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• A COMPARATIVE STUDY OF BIOREMEDIATION OF AMMONIAC-NITROGEN BY AMMONIA OXIDIZING BACTERIA ISOLATED FROM SEWAGE AND ENVIRONMENTAL SAMPLES.

  Riya Shukla, Alpana Mishra and Mita Vakilwala

  89-113

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• FROM ORAL TRADITION TO ARTIFICIAL INTELLIGENCE: THE TRANSMEDIA EVOLUTION OF INDIAN EPICS

  Ria Chetan Desai

  114-121

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• A COMPREHENSIVE STUDY ON THE FREQUENCY AND CAUSES OF ROADKILL IN NAVSARI DISTRICT

  Dr. Krishna R. Rajput

  122-133

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• ROLE OF ACADEMIC LIBRARIES IN PROMOTING RESEARCH AND INNOVATION IN THE DIGITAL ERA

  Jyoti Vaibhav Phatangare

  134-137

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• A DETAILED STUDY ON THE REMEDIATION OF FORM IN THE HYPERCONNECTED AGE

  Dr. Aparna Banik

  138-143

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• IMPACT OF ARTIFICIAL INTELLIGENCE ON PERSONALIZED MARKETING IN INDIAN E-COMMERCE TECHNOLOGY

  Dr. Sangita Maheshwari

  144-149

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• IMPACT OF GST COMPLIANCE COSTS ON THE OPERATIONAL EFFICIENCY OF MSMES WITH SPECIAL REFERENCE OF INDORE INDUSTRIAL BELT

  Dr. Sarita Mundra

  150-154

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• Startup Funding Challenges in the Post-Pandemic Era: A Comparative Study with Special Reference to Madhya Pradesh

  Dr. Sunita Totala

  155-161

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• INDUSTRIAL POWERHOUSE TO HUMAN DEVELOPMENT LEADER: A COMPARATIVE STUDY OF INCOME PATTERNS IN MAHARASHTRA AND KERALA (2011–2024)

  Ms. Bhavika Patni, Dr. Mengal Sadashiv Sitaram

  162-171

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• THE ROLE OF VOLUNTARY CORPORATE DISCLOSURES IN SHAPING INSTITUTIONAL INVESTOR CONFIDENCE: AN EMPIRICAL STUDY IN THE INDIAN CAPITAL MARKET

  Kavita Vijay, Dr. Ashima Joshi

  172-196

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• BRIDGING REGIONAL DISPARITIES IN INDUSTRY 5.0 READINESS: THE IMPACT OF TARGETED ECONOMIC REFORMS ON EDUCATIONAL DEVELOPMENT AND SKILL ENHANCEMENT

  Dr. Mohitash Nagotra

  197-216

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• FACTORS INFLUENCING EMPLOYEE SATISFACTION IN THE HOTEL INDUSTRY: A THEMATIC REVIEW

  Aaditi Kashyap, Dr. Gaurav Bathla

  217-224

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• न्यायकुमुदचन्द्र में अनेकांतवाद का दार्शनिक स्वरूप

  राहुल जैन, प्रो. दीनानाथ शर्मा

  225-228

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• CORPORATE GOVERNANCE FRAMEWORK IN INDIA: STRUCTURE, PRACTICES, AND RESEARCH TRENDS – A DETAILED ANALYTICAL STUDY

  Shweta Awasthi, Dr. Shivangi Awasthi

  229-240

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• DETERMINANTS OF FOREIGN DIRECT INVESTMENT: THE ROLE OF GLOBAL FINANCIAL CONDITIONS AND MACROECONOMIC VARIABLES

  Pranjal Kumar Ranka, Rohan Malhotra

  241-251

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• आर्यिका पूर्णमति माताजी का व्यक्तित्व अध्यात्म के धरातल पर

  श्वेता जैन, डॉ. कल्पना जैन

  252-257

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• MARKETING STRATEGIES OF CEAT TYRES: AN ANALYTICAL STUDY OF CONSUMER AWARENESS, PERCEPTION AND PURCHASE INTENTION

  Anagha Kotasthane, Dr. Sharda Gangwar

  258-290

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• सेवा-गुणवत्ता (SERVQUAL) आयामों के आधार पर बैंक ग्राहकों की संतुष्टि का तुलनात्मक अध्ययन: भोपाल शहर में भारतीय स्टेट बैंक एवं एक्सिस बैंक के संदर्भ में

  दीपिका दुबे, प्रो. बी. डी. पाण्‍डेय

  291-311

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• ANALYSIS OF E-COMMERCE IMPLICATIONS AND DIGITAL PAYMENT SUCCESS FACTORS IN THE BANKING SECTOR: INDIAN CONCERNS

  Dr. Anjana Gorani

  312-323

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• FINANCIAL INCLUSION AND WOMEN EMPOWERMENT: THE ROLE OF DIGITAL BANKING IN MADHYA PRADESH

  Milind Dandwate, Dr. G. L. Kgangode

  324-329

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