Articles

• MACHINE LEARNING + MATHEMATICAL MODELING OF CANCER STEM CELL DYNAMICS

  Muskan Gupta

  1-9

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• INFLUENCE OF ONLINE MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOR TOWARDS FMCG PRODUCTS: A STUDY OF BAREILLY AND BADAUN DISTRICTS OF UTTAR PRADESH

  Ajay Upadhyay, Dr. Unnati Jadaun

  10-16

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• SUSTAINABILITY AS A RISK HEDGE: DO HIGH-ESG PORTFOLIOS OUTPERFORM DURING MARKET VOLATILITY? A STUDY OF THE NIFTY 50

  Dr. Rashmi Vyas

  17-31

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• AI AND ML-DRIVEN COUNTERMEASURES FOR EVOLVING CYBER THREATS IN IoT: DEVELOPMENT OF ADAPTIVE DEFENSE MECHANISMS FOR REAL-TIME SECURITY

  Anuj Kumar Singh, Brajesh Kumar

  32-45

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• INVESTIGATION ON BRAIN TUMOUR SEGMENTATION AND CLASSIFICATION USING IMPROVED INTERACTIVE MACHINE LEARNING AND DEEP LEARNING APPROACHES

  MR. ANAND KRISHNA, DR. TAUSEEF AHMAD

  46-59

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• DIGITAL HEURISTICS AND DECISION QUALITY IN INDIA’S EQUITY MARKET

  Sandeep Khanuja, Dr. Satnam Ubeja

  60-69

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• AN ANALYSIS OF IMPACT OF GOODS & SERVICES TAX (GST) ON AUTOMOBILE INDUSTRY

  Rishi Prakash, (Prof.) Dr. Basanti Mathew

  70-73

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