Piyushi Jain, Dr. Mukesh Kumar Singh (1) “A STUDY OF CUSTOMER’S PREFERENCE TOWARDS MODES OF MODERN PAYMENT SYSTEMS IN RURAL AREAS NEAR SAGAR, MADHYA PRADESH”, ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING ISSN: 2456-1037 SIF:8.20, Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767 (Ref.2018), 10(1), pp. 49-53. Available at: https://ajeee.co.in/index.php/ajeee/article/view/5016 (Accessed: 18August2026).