Piyushi Jain, Dr. Mukesh Kumar Singh 1. A STUDY OF CUSTOMER’S PREFERENCE TOWARDS MODES OF MODERN PAYMENT SYSTEMS IN RURAL AREAS NEAR SAGAR, MADHYA PRADESH. ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING ISSN: 2456-1037 SIF:8.20, Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767 (Ref.2018). 10, 1 (1), 49-53.