ROLE OF DIGITAL MEDIA IN DISASTER AND CRISIS COMMUNICATION

Abstract

ABSTRACT: Digital media has significantly transformed disaster and crisis communication by enabling rapid and real-time dissemination of information. It enhances coordination among government agencies, emergency responders, and affected communities. Platforms such as social media, mobile applications, and online news portals play a vital role in spreading timely alerts and updates. These tools improve public awareness, preparedness, and response during emergencies. Digital media also facilitates two-way communication, allowing citizens to share information and seek help. It supports efficient resource allocation and rescue operations during disasters. However, challenges such as misinformation, digital divide, and data security remain concerns. Despite these limitations, digital platforms continue to strengthen crisis communication systems. The integration of advanced technologies further improves decision-making and disaster management strategies. Overall, digital media contributes to building resilient and informed communities. Keywords: Digital Media, Disaster Communication, Crisis Management, Social Media, Emergency Response, Information Dissemination, Public Awareness, Misinformation, Disaster Management, Communication Technology