GREEN BANKING IN INDIAN PERSPECTIVE
AbstractGreen Banking is any form of banking from which the country and nation gets environmental benefits. A conventional bank becomes a green bank by directing its core operations toward the betterment of environment. In the environment friendly society “Go Green” mantra has become relevant in each and every aspect of business. There is a wave of change with all business activities to not only focus on profit but also on people and planet. Due to environment consciousness and awareness businesses can no longer run after profits only. There is a move towards green economy and in every sphere, organizations have to be environmentally sensitive. One such area is Green Banking. Banking industry is generally not considered as polluting industry. But it impacts the environment in terms of increasing energy consumption (lighting, air conditioning), paper consumption. This paper attempts to conduct a review of literature on Green Banking and find the major problems in implementation of this green phenomenon. The study highlights lack of consumer awareness and education as a major obstacle. The paper also highlights some of the suggestions which can be taken by banks to increase their societal and environmental contribution. Keywords: Green Banking, Green Banking Policies, Environmental Issues, Net Banking, Sustainability.
How to Cite
Abhilasha Nigam, Dr. Vandana Jain. (1). GREEN BANKING IN INDIAN PERSPECTIVE . ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING ISSN: 2456-1037 INTERNATIONAL JOURNAL IF:7.98, ELJIF: 6.194(10/2018), Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767, 6(8), 44-48. Retrieved from https://ajeee.co.in/index.php/ajeee/article/view/2042