Articles

• IMPACT OF INSTAGRAM REELS AND YOUTUBE SHORTS ON CONSUMER PURCHASE INTENTION: A STUDY OF GEN-Z IN URBAN INDIA

  Jijitha A Joseph

  1-7

  • https://doi.org/10.5281/zenodo.20184210
• DIGITAL MARKETING STRATEGIES AND CONSUMER BEHAVIOR IN THE MODERN BUSINESS ENVIRONMENT

  Prof. Dr. Ashok Kumar Gupta

  8-14

  • https://doi.org/10.5281/zenodo.20199350
• EXTERNAL MARKET FORCES AND THEIR INFLUENCE ON EMPLOYEE RETENTION: A CRITICAL EMPIRICAL STUDY OF SELF-FINANCED HIGHER EDUCATION INSTITUTIONS IN MAHARASHTRA

  Pradnya R. Salwatkar, Dr. Ajit A. Shringarpure

  15-24

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