Dr. Vishal Mehta, Girijendra Sharma. 1. “A STUDY OF FACTORS AFFECTING IMPULSE BUYING BEHAVIOUR THROUGH DIGITAL MEDIA”. ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING ISSN: 2456-1037 INTERNATIONAL JOURNAL IF:7.98, ELJIF: 6.194(10/2018), Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767 5 (10), 15-19. http://ajeee.co.in/index.php/ajeee/article/view/1368.