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Dr. Vishal Mehta, Girijendra Sharma 1. A STUDY OF FACTORS AFFECTING IMPULSE BUYING BEHAVIOUR THROUGH DIGITAL MEDIA. ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING ISSN: 2456-1037 INTERNATIONAL JOURNAL IF:7.98, ELJIF: 6.194(10/2018), Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767. 5, 10 (1), 15-19.