“CONSUMER BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS”
Abstract
In this world where eco-friendly products are booming, doubts also arise about the factors that determine the demand for these products. Moreover, a prevalent preconception is that eco-friendly products have high prices and therefore their demand would be lower, as confirmed by the law of demand. The objective of this study is to investigate the key factors which constitutes the demand for the ecological products in addition to whether prices of these products are influencing the demand for the same. In the outcome, with the help of an automatic linear model, it is found that there are many variables that determine the demand for green products. Therefore, apart from the price of the product, only availability, quality and brand are considered to be most important and will have minimal impact on the demand for these products. Keywords: Eco-Friendly Products, Customer Behavior, Environment, Public Policies, Market. Objective: To investigate consumer perception towards eco-friendly products.
How to Cite
Dr. Pavan G. Bhadang. (1). “CONSUMER BEHAVIOR TOWARDS ECO-FRIENDLY PRODUCTS”. ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING (Special for English Literature & Humanities) ISSN: 2456-1037 IF:8.20, ELJIF: 6.194(10/2018), Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767, 10(1), 01-03. Retrieved from http://ajeee.co.in/index.php/ajeee/article/view/5051
Section
Articles