STUDY ON FACTORS AFFECTING ON CAR’S BUYING BEHAVIOR OF CUSTOMERS

Abstract

Consumer buying behavior has become an integral part of strategic market planning. In order to develop a framework for the study consumer behavior it is helpful to begin by considering the factors which impacts on consumer buying behavior as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. This research paper mainly focuses on car Customers and their buying behavior. Descriptive type research design used in the study. Convenience sampling technique is used in the research. Data is analyzed through using Excel and various statistical tools. Findings are derived from the data analysis and required suggestions are given. Keywords: Consumer Buying Behavior, Rational and Traditional Perspectives.