A STUDY OF FACTORS AFFECTING IMPULSE BUYING BEHAVIOUR THROUGH DIGITAL MEDIA

  • Dr. Vishal Mehta, Girijendra Sharma

Abstract

Customers buy products not only for the requirements but also for luxury and enjoyment. The aim of the research work is to present a summarised review of literature of the impulse buying behaviour by analysing various research works in the field of customer behaviour. The effect of Digital Media that have an effect on impulse buying and the relationship between impulse buying and digital media are discussed in this paper. The content analysis of various researches about impulse buying behaviour may be a guide to understand basic features of impulse buying. For another research work by explaining the different factors influencing impulse buying. Keywords:-Impulse buying, digital media, consumer behaviour
How to Cite
Dr. Vishal Mehta, Girijendra Sharma. (1). A STUDY OF FACTORS AFFECTING IMPULSE BUYING BEHAVIOUR THROUGH DIGITAL MEDIA. ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING ISSN: 2456-1037 INTERNATIONAL JOURNAL IF:7.98, ELJIF: 6.194(10/2018), Peer Reviewed and Refereed Journal, UGC APPROVED NO. 48767, 5(10), 15-19. Retrieved from http://ajeee.co.in/index.php/ajeee/article/view/1368
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Articles