Dr. Rakesh Agrawal Prof. Meenakshi Deshmukh


Abstract:- Digital Marketing is advance way of connecting and educating people across the world. With the growing influence of digital marketing in India, 68% of the brands are currently using digital marketing in their promotional strategies, while less than 9% use print ads, radio and television. Social media channels and online marketplaces have made it simple to perform economic activity from home and to reach new audiences, deliver products and receive payments. E-commerce companies get benefit from Homepreneurs because the latter have associations with end customers and hence know their needs and wants better. The purpose of this research is to give the overview of the impact of digital marketing on Homepreneurs business and its influence on people to buy and sell online and to analyze the performance level of Homepreneurs.

Keywords:- Digital Marketing, Homepreneurs, E-commerce, Social media channels.

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