DIGITAL MARKETING: A PLATFORM FOR WOMEN HOMEPRENEURSHIP

Dr. Rakesh Agrawal Prof. Meenakshi Deshmukh

Abstract


Abstract:- Digital Marketing is advance way of connecting and educating people across the world. With the growing influence of digital marketing in India, 68% of the brands are currently using digital marketing in their promotional strategies, while less than 9% use print ads, radio and television. Social media channels and online marketplaces have made it simple to perform economic activity from home and to reach new audiences, deliver products and receive payments. E-commerce companies get benefit from Homepreneurs because the latter have associations with end customers and hence know their needs and wants better. The purpose of this research is to give the overview of the impact of digital marketing on Homepreneurs business and its influence on people to buy and sell online and to analyze the performance level of Homepreneurs.

Keywords:- Digital Marketing, Homepreneurs, E-commerce, Social media channels.


Full Text:

PDF

References


Journals

Kanagarathinam, D. P. M. (2013). “Problems of Coimbatore District Women Homepreneurs - A District In Tamil Nadu State Of India". International Journal Of Economics, Commerce And Research, Vol. 3 (Issue 2), 11-22.

Gibson, C. (2018). “The Most Effective Digital Marketing Strategies & Approaches: A Review of Literature Charles”. International Journal of Scientific and Research Publications, Volume 8(Issue 2), 12

Bose, A. (2019). “A Study of Women Entreprenuers In India”. International Journal of Management, Volume 10 (Issue 4), 9.

Li, P.K.K.H.A. (2017). “Digital Marketing: A Framework, Review and research Agenda". International Journal of Research in Marketing, 34, 24.

VishwasIresh Swami, D. N. (2020). “Social Media Marketing: Gateway to Success for Homepreneurs”. International Journal of Innovative Technology and Exploring Engineering (IJITEE), Volume 9 (Issue-4S), 5.

Online Articles and Websites

The Economic times, Wealth, Earn, Chandralekha Mukerji, May 07, 2016, retrieved from https://economictimes.indiatimes.com/wealth/earn/homepreneurs-setting-up-ecommerce-shops-to-scale-up-businesses/articleshow/51286711.c ms?from=mdr 8.

Vanita Yadav & Jeemol Unni, (2016) “Women entrepreneurship: research review and future directions”.

Journal of Global Entrepreneurship Research volume 6, Article number: 12 Bplans, Homepreneurs and Pots of Gold, Tim Berry, retrived from https://articles.bplans.com/homepreneurs-and-pots-of-gold/

The Hindu, “Home based women entrepreneur to get a fillup” by Sangeetha Kandavel, Chennai, June 05, 2017 retrived from https://www.thehindu.com/news/cities/chennai/home-based-women-entrepreneurs-to-get-a-fillip/article18719420.ece

https://www.toprankblog.com/2014/07/digital-marketing/

http://www.ijmra.us

www.elsevier.com/locate/ijresmar

www.ijbmi.org

https://www.desientrepreneurs.com/platform-for-homepreneurs-i-made-it/

https://shodhganga.inflibnet.ac.in/bitstream/10603/37246/2/chapter1.pdf

https://startupsuccessstories.in/women-homepreneurs-shiprockets-mapping-indias-e-commerce-womenpreneurs-report/

https://businesseconomics.in/homepreneurs-local-retailers-and- distributorshttp://timesofindia.indiatimes.com/articleshow


Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Dr. Rakesh Agrawal Prof. Meenakshi Deshmukh