Annapurna Tiwari


Abstract:- Online shopping has emerged in India as a new trend of shopping now days and is quickly absorbed in our routine life. Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Online shopping places a heavy demand on the use of the internet. More and more people are gaining confidence about purchasing products online. Hundreds of million dollars are being invested by venture capital funds in this sector. Indian buyers are showing confidence in the online e-commerce. Today many Indians purchase goods like books, electronic gadgets, air and rail tickets, apparel, gifts, mobiles, computer peripherals, audio cassettes and CDs.

Keyword:- Online Shopping, Consumer Behaviour.

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