EFFECT OF ADVERTISEMENTS ON CHILDREN WITH SPECIAL REFERENCE TO CONFECTIONERY PRODUCTS

Dr. Manisha Pandey Ms. Anshita Rathore

Abstract


Abstract:- The study will be focused to understand the effect of advertisements on children with special reference to confectionery products. This report tries to answer some of the question regarding customer preference in Indore for confectionery products. This report will help knowing what effect made by advertisements on a customer mind so that he will purchase a particular product. Thus, by measuring the willingness of existing users of these services to recommend it to other will help the companies to chalk out the entire customer buying behaviour. The study will also provide knowledge to customer regarding the function of branding in the market that gives crystal clear approach to customer for purchasing a particular brand. Various medium was available as a marketing tool like television, online advertisement, through radio, newspapers, magazines etc. The research or study will help to understand how children are influenced by the advertisements of confectionery products.


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References


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