STIMULATING ROLE OF INDIAN CINEMA AND ADVERTISING IN AWAKENING WOMEN EMPOWERMENT

Arneja Amandeep Kaur

Abstract


1.1 “Judge a country by the place it gives its women.” - Mahatma Gandhi

When the word “Women” stuck into our ears it gives penny to our thoughts. She is a fighter, confident, bold, beautiful, weak, timid etc .Such multiple parameters builds into one’s mind. This was the general perspective that builds but actually “women” had gone through many hard waters to empower themselves especially in the multi- culture diverse country like India. Women empowerment plays a lion’s share in the development of the country. As women are catalyst of social change. The movement for women’s empowerment worldwide and in India is almost a century old.


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References


Hindustan times

Times of India

Youthkiawaz.com

www.filmfare.com

www.Shantisahyog.org


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