A COMPARATIVE STUDY OF FINANCIAL ANALYSIS OF WHOLESALE AND RETAIL BANKING

Dr. Amrita Soni

Abstract


Abstract:- Wholesale banking in India is set for a period of sharp growth. Revenues from wholesale banking activities are likely to more than double over the next five years as infrastructure investment, expansion by Indian companies overseas, and further “Indianization” of multinational businesses, among other trends, drive new business. Retail banking aims to be the one-stop-shop for as many financial services as possible on behalf of individual clients. Consumers expect a range of basic services from retail banks, such as checking accounts, savings accounts, personal loans, lines of credit, mortgages, debit cards, credit cards, and CDs. Most consumers utilize local branch banking services, which provide onsite customer service for all of a retail customer's banking needs. Through local branch locations, financial representatives provide customer service and financial advice. Financial representatives are also the lead contact for underwriting applications related to credit-approved products. Retail banking, also known as consumer banking or personal banking, is banking that provides financial services to the general public. Retail banking is a way for the everyday consumer to manage their money, have access to credit, and deposit their money in a secure manner. The customer database available with the banks is the best source of their demographic and financial information and can be used by the banks for targeting certain customer segments for new or modified product. As most of the banks are offering retail products of similar nature, the customers can easily switchover to the one which offers better service at comparatively lower costs. The quality of service that banks offer and the experience that clients have, matter the most. Hence, to retain the customers, banks have to come out with competitive products satisfying the desires of the customers.

Key factors:- Wholesale, Retail Banking, Function of Banking.


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References


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