CUSTOMER’S PERCEPTION TOWARDS SBI SERVICE QUALITY REGARDING AGRICULTURE FINANCE: A CASE STUDY ON STATE BANK OF INDIA, UJJAIN DISTRICT, MADHYA PRADESH

Dr. R.L Dave Abhishikha Parmar

Abstract


Abstract:- Customer is a very important part in today’s economic era. Their needs are very valuable for organizations so it’s very necessary to understand their needs. Today’s the employees of any organization, company, institutions etc they are very careful about customer services. Banks are also such organizations that entirely subsist on their relationship with their customers. Therefore it is extremely essential to know the customer perception toward the services they received.

In this study focus on the SBI agriculture finance services provides to customers (Farmers). The main purpose of this study is to knowing the customers view regarding the services they received by banks.

Keywords:- service quality, agriculture finance, State bank of India, Farmers, customer satisfaction.


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References


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Subba Reddy, S. and P. Raghuram., Agricultural Finance and Management, Oxford• & IBH Publishing Company Private Ltd., New Delhi, 2005.


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