A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS BRANDED AND NON BRANDED JEWELLERY WITH SPECIAL REFERENCE TO BHOPAL CITY

Ms. Farha Khan, Dr. GS Lodhi

Abstract


Abstract - Jewellery is considered as a precious symbol among people. In this research, we attempt to determine the customers’ satisfaction level about non-branded and branded jewellery. Nowadays there are different non-brands and brands of jewellery that are allocation. The purpose of our study is to know the interest among customers about various non-branded and branded jewellery makers. The study would get help for society to know awareness of various prospects of gems and jewellery market.

Keywords: Society, Awareness, Non-branded and Branded Jewellery, Customer, Precious, Jewellery.


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References


http://www.allheadlinenews.com/articles/7017272531.

http://www.commodityonline.com/news/Branded-gold-jewellery-shops-lure- Indians-23837- 3-1.

https://www.ibef.org/industry/gems-jewellery-india.aspx

Garga, Pawan Kumar (2002), “Export of India’s Major Products- Problems and Prospects”, New Century Publications, New Delhi, pp. 88-115

Craig Symons(2004)

Paul Noronha (2005) in her study, “Brand appeal” that published in The Hindu, Volume 22-Issue 23

RNCOS (2006) reported in his article, “Indian Customers showing interest in Branded Jewellery.”


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