A COMPARATIVE ANALYSIS OF PERCEPTION OF MALE AND FEMALE INVESTORS TOWARDS INVESTMENT IN STOCK MARKET

Dr. Shalu Kotwani Dr. Sandeep Kumar Malu

Abstract


 Investment in financial securities is very crucial and risky decision to take. The time is gone when only males were investing in financial market. Now it is dominated by the females’ decision to invest also. Almost every decision related with investment is taken by the mutual consent of both man and woman. But as the behavioral science says, the investment behavior is affected by the gender factor and it is the most influencing factor that affects all investment decisions of life. This paper tries to find out the difference in the perception of males and females of India towards the investment in the stock market. To achieve the stated purpose first factor analysis is implemented so that major factors can be extracted and finally Z-test is applied on the responses of 160 investors of stock market.

Keywords: Gender Differences, Stock market, Investment, Investors and Perception


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References


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