A COMPARATIVE STUDY ON IMPACT OF BIG DATA IN EMARKETPLACE

Prof.(Dr.) N.K. Joshi Ritu Mathur

Abstract


Big Data is a wide term in the world of data analysis. Lots of successful E- ommerce firms have proven the importance of big data in today’s scenario as the India is becoming Digital India.

            Many big E-commerce firms are using big data and Hadoop to understand the behaviour of their customers and to increase their sales. But to know about the behaviour of your customer is not so easy. Lots of challenges are facing by the electronic world such as- data analysis, search, curation, storage, visualization, and privacy

            But companies who have implemented big data or using data to analyze the customer behaviour, sales and market perception are doing amazingly well. In this paper we are going for a comparative study of different case studies from the Ecommerce industry those are using Big Data, Hadoop, Machine learning, and Analytics to scale their business.

Keywords: Big Data, E-commerce, Data analysis, Hadoop.


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References


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