A COMPARATIVE STUDY OF DIFFERENT PAYMENT OPTIONS OF ONLINE SHOPPING WITH SPECIAL REFERENCE TO INDORE CITY

Syed Razia Sultana Dr. Kumbhan Khandelwal

Abstract


Due to large scale growth in the Indian ecommerce sector with increased
participation from people across the country. This industry will continue to drive more employment opportunities and contribute towards creating more entrepreneurs through the ecommerce marketplace model. Demonetisation and a reduction in cash transaction, along with improved Digital transaction facilities, can actually throw up opportunities for the Indian.Due to this it is required to study the different payment options of online shopping. The outcome of which will suggest to online retailers to develop their strategies regarding payment options. The main objective of this study is to find the most popular payment option among various payment options in online shopping.Result of our study showed that Cash on Delivery is the preferred payment options but adoption of online payment is also growing especially E-wallet. The results of the study could be further used by the researchers and practitioners for conducting future studies in the Tier II cities of India.

Key words: - Online Shopping, Mode of Payment in Online shopping.


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References


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